01 / Standard
Full RME learning experience.
₦75,000
- 4 weeks recorded lessons
- Weekly live Q&A with Richard
- Assignments and capstone project
- Final exam and certificate eligibility
- Paid student group access
- RMU accountability support
RMU / Founding CohortApplications Now Open
Results Marketing Engineering / Founding cohort
Become the marketer who can walk into a room, see what is broken, and know what to fix.
A 4-week practical certification for non-beginner marketers, corporate staff, and business owners who want sharper thinking, cleaner execution, and measurable marketing outcomes.
The application is free. The standard is not.
01 / A personal invitationFounding cohort
APPLY · APPLY · APPLY · APPLY · FREE
04Weeks of focused practice
80%Minimum score to certify
02Tracks for support
Oct 04Founding cohort starts
The gap RME was built for
You may know marketing. The market is asking for more than knowledge.
Many marketers can write a content calendar, run ads, prepare reports, and use the latest tools.
The painful question is this: when the business asks, “What did this produce?” can you answer with confidence?
RME was created for that gap. Not for people who want another line on their bio. For people who want to become more useful, more grounded, and more accountable in the way they practice marketing.
“Marketing should serve truth, solve real business problems, and produce outcomes that can be examined.”— The RMU conviction
The RMU standard
Marketing becomes practice, not performance.
01
Results are more important than activity.
02
Implementation is more important than theory.
03
Data must be handled with truth, not manipulation.
04
Ethics are not decoration; they are part of the work.
The transformation
Stop feeling like you are guessing.
RME trains you to approach marketing with more structure, confidence, and honesty — so you can choose a direction for a reason.
01
Diagnose marketing problems before prescribing solutions.
02
Build practical strategies tied to business goals.
03
Translate customer, offer, channel, and campaign data into decisions.
04
Plan campaigns with clearer objectives, metrics, and execution steps.
05
Report performance in a way business owners and leaders can use.
06
Improve judgment around ethics, persuasion, and customer trust.
Four weeks / one operating system
What you will study.
Recorded lessons for focused study. Weekly live Q&A with Richard. Assignments, a capstone, and a final exam that make the certificate earned.
01
The Results Marketing mindset
Move from activity marketing to results marketing, with a standard for truth, ethics, business alignment, and measurable work.
02
Diagnosis, customer insight, and offer clarity
Examine the market, customer, offer, and business context before choosing channels or tactics.
03
Strategy, channels, and campaign execution
Build campaign plans that connect objectives, messaging, channels, budget, timelines, and metrics.
04
Measurement, reporting, capstone, and exam preparation
Evaluate performance, report clearly, and prepare your capstone and final exam with confidence.
Choose your depth of support
The application is free. Choose your track later.
Pre-register now and receive confirmation by email. Payment opens September 6.
DEEPER
IMPLEMENTATION
IMPLEMENTATION
02 / Premium Implementation
Closer support for real marketing work.
₦300,000
Everything in Standard, plus enhanced implementation support, deeper review opportunities, additional accountability touchpoints, and practical guidance as you work through your capstone or live marketing context.
Lead faculty / RME founding cohort
The faculty standard
Learn with Richard Okere Jr. and the RMU faculty standard.
“Marketing must become more truthful, more practical, and more accountable.”
RME exists to train practitioners who can connect strategy to results without losing ethics, clarity, or discipline.
A serious room for serious people
Is RME the right room for you?
It is a strong fit for:
Marketers moving from activity-based work to results-based thinking.
Corporate staff responsible for marketing, communications, growth, or acquisition.
Business owners with some marketing experience who want a stronger operating system.
Freelancers, consultants, and agency team members improving strategy and reporting.
It may not be right for:
Absolute beginners or anyone expecting a quick certificate without assignments, correction, or accountability.
Questions worth asking
Before you apply.
RME is for non-beginner marketers, corporate staff, freelancers, consultants, and business owners with basic marketing exposure who want to improve how they think, plan, execute, measure, and report marketing work.
Not ideally. RME is designed for people who already understand basic marketing concepts and want more structure, discipline, and results-focused practice.
The founding cohort starts on October 4. Pre-registration and payment open on September 6.
No. The certificate is earned. Students must complete the required lessons, assignments, capstone, and final exam, and score at least 80%.
No. RME does not guarantee income, clients, promotion, or business growth. It provides practical training, structure, and accountability to help you improve your marketing practice.
Founding cohort / October 04
Do the thinking.
Earn the trust.
Pre-register now. The application is currently free — and designed to help serious practitioners find their next standard.
RESULTSMARKETING
UNIVERSITY
Native rebuild test
RME COURSE / FOUNDING COHORT / APPLICATIONS NOW OPEN
Become the marketer who can walk into a room, see what is broken, and know what to fix.
A 4-week practical certification for non-beginner marketers, corporate staff, and business owners who want sharper thinking, cleaner execution, and measurable marketing outcomes.
The application is free. The standard is not.
RESULTS MARKETING ENGINEERING / DO THE THINKING. EARN THE TRUST.
04
WEEKS OF FOCUSED PRACTICE
80%
MINIMUM SCORE TO CERTIFY
02
TRACKS FOR SUPPORT
OCT 04
FOUNDING COHORT STARTS
01 / THE GAP RME WAS BUILT FOR
You may know marketing. The market is asking for more than knowledge.
Many marketers can write a content calendar, run ads, prepare reports, and use the latest tools. The painful question is this: when the business asks, “What did this produce?” can you answer with confidence? RME was created for that gap — for people who want to become more useful, more grounded, and more accountable in the way they practice marketing.
“Marketing should serve truth, solve real business problems, and produce outcomes that can be examined.” — THE RMU CONVICTION
02 / THE RMU STANDARD
Marketing becomes practice, not performance.
01
Results are more important than activity.
02
Implementation is more important than theory.
03
Data must be handled with truth, not manipulation.
04
Ethics are not decoration; they are part of the work.
03 / THE TRANSFORMATION
Stop feeling like you are guessing.
RME trains you to approach marketing with more structure, confidence, and honesty — so you can choose a direction for a reason.
01 Diagnose marketing problems before prescribing solutions.
02 Build practical strategies tied to business goals.
03 Translate customer, offer, channel, and campaign data into decisions.
02 Build practical strategies tied to business goals.
03 Translate customer, offer, channel, and campaign data into decisions.
04 Plan campaigns with clearer objectives, metrics, and execution steps.
05 Report performance in a way business owners and leaders can use.
06 Improve judgment around ethics, persuasion, and customer trust.
05 Report performance in a way business owners and leaders can use.
06 Improve judgment around ethics, persuasion, and customer trust.
04 / FOUR WEEKS / ONE OPERATING SYSTEM
What you will study.
Recorded lessons for focused study. Weekly live Q&A with Richard. Assignments, a capstone, and a final exam that make the certificate earned.
01
The Results Marketing mindset
Move from activity marketing to results marketing, with a standard for truth, ethics, business alignment, and measurable work.
02
Diagnosis, customer insight, and offer clarity
Examine the market, customer, offer, and business context before choosing channels or tactics.
03
Strategy, channels, and campaign execution
Build campaign plans that connect objectives, messaging, channels, budget, timelines, and metrics.
04
Measurement, reporting, capstone, and exam preparation
Evaluate performance, report clearly, and prepare your capstone and final exam with confidence.
05 / CHOOSE YOUR DEPTH OF SUPPORT
The application is free. Choose your track later.
STANDARD
₦75,000
Full RME learning experience.
4 weeks recorded lessons
Weekly live Q&A with Richard
Assignments and capstone project
Final exam and certificate eligibility
Paid student group access
Weekly live Q&A with Richard
Assignments and capstone project
Final exam and certificate eligibility
Paid student group access
PREMIUM IMPLEMENTATION
₦300,000
Closer support for real marketing work.
Everything in Standard
Enhanced implementation support
Deeper review opportunities
Additional accountability touchpoints
Practical guidance through your capstone
Enhanced implementation support
Deeper review opportunities
Additional accountability touchpoints
Practical guidance through your capstone
06 / LEAD FACULTY / FOUNDING COHORT
Learn with Richard Okere Jr. and the RMU faculty standard.
“Marketing must become more truthful, more practical, and more accountable.”
RME exists to train practitioners who can connect strategy to results without losing ethics, clarity, or discipline.
THE FACULTY STANDARD
Truth over theatre.
Practice over performance.
Accountability over activity.
Practice over performance.
Accountability over activity.
07 / A SERIOUS ROOM FOR SERIOUS PEOPLE
Is RME the right room for you?
It is a strong fit for:
Marketers moving from activity-based work to results-based thinking.
Corporate staff responsible for marketing, communications, growth, or acquisition.
Business owners with some marketing experience who want a stronger operating system.
Freelancers, consultants, and agency team members improving strategy and reporting.
It may not be right for:
Absolute beginners or anyone expecting a quick certificate without assignments, correction, or accountability.
Marketers moving from activity-based work to results-based thinking.
Corporate staff responsible for marketing, communications, growth, or acquisition.
Business owners with some marketing experience who want a stronger operating system.
Freelancers, consultants, and agency team members improving strategy and reporting.
It may not be right for:
Absolute beginners or anyone expecting a quick certificate without assignments, correction, or accountability.
08 / QUESTIONS WORTH ASKING
Before you apply.
Marketers, corporate staff, freelancers, consultants, and business owners with basic marketing exposure who want to improve how they think, plan, execute, measure, and report marketing work.
No. The RME Course is designed for people who already understand basic marketing concepts and want a stronger operating system for results.
A sharper diagnostic process, a practical campaign plan, clearer reporting habits, and the discipline to connect marketing activity to business outcomes.
Yes. The application is free so serious practitioners can raise their hand without friction. The course standard, assignments, capstone, and final exam remain rigorous.
No. RME does not guarantee income, clients, promotion, or business growth. It provides practical training, structure, and accountability to help you improve your marketing practice.
09 / APPLICATION
Do the thinking. Earn the trust.
The application is currently free and designed to help serious practitioners find their next standard. Complete the qualification details below. We will confirm the next step by email.
Apply for the founding cohort
Your details are used to review your fit for the founding cohort. SendFox connection can be added once the account/list endpoint is supplied.
RESULTS MARKETING UNIVERSITY / RESULTS MARKETING ENGINEERING COURSE